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The following are top five core duties a hotel manager should focus on:
1. Guest experience and customer relations
On paying close attention to customer experiences, the hotel industry certainly needs to strongly focus. The right combinations to keep their guests happy and turn them into repeat visitors are known by smart hotel managers. The guest’s requirements should be paid attention to by a hotel manager who should also review feedback, lend the personal touch in addressing issues, use innovative methods to enhance the guest experience and use the latest hospitality technology trends to build customer relations.
2. Reputation management and branding
Over the recent years, online hotel reviews are gaining prominence. One cannot ignore the impact of reviews and the social media buzz that follows. Every single minute many hotel reviews are being written. Those websites get crawled up to 200 percent more frequently who display genuine reviews. The reviews of close families and friends are believed by a major percentage of travelers. A seasoned hotel manager prioritizes online reputation management and branding over all other tasks for this reason. Tracking reviews and managing a hotel’s online presence fall under the basic responsibilities of a hotel manager. The other basic responsibilities are to ensure guest queries receive a timely response, respond to every negative review in a cordial manner, reinvent branding strategies to create a brand recall and create a buzz online with offers, promotions and more.
3. Be an excellent role model
For their role, hotel managers have to manage various responsibilities. An important duty of the hotel manager is the training and development of the hotel staff. The direct relationship between happy guests and content employees is known by every manager. Without a professional team in place, guest experiences cannot be enhanced. Guests can turn away if they receive disrespectful or disinterested staff behaviour. To create happy experiences for all, hotel managers must be aware of some duties. They are communicating with the team, working with the HR, helping employees develop skill sets, building up a positive work environment and to be their role model.
4. Revenue and budget management
The changing economic conditions can adversely affect the hotel industry. Hotel managers should be able to strategize to drive high levels of occupancy by keeping a constant watch on economic trends. To find success in the hospitality industry, a hotel manager needs to strategize around this complex subject. In hotel management courses, one can learn a lot about this. For this category, some basic responsibilities of hotel operations manager are creating pricing strategies and competition analysis, tracking hotel revenues and managing budgets, optimizing the revenue based on demand, overseeing the distribution strategy and managing daily operations, analyzing channels, market segment reviews, reports and sales figures.
5. Focus on the latest hotel technologies
Customer demands always act as the driving force behind any business. In attracting guests and enhancing their stay at the hotel, technology plays a key role. Hotel managers must be aware of the latest technologies as hotels strive for an authentic experience. They can learn these while studying in a hotel management school. It has been seen that the hotels who continue to invest in the latest technologies attract more guests.