Potential investors can decide whether or not to finance a certain project by evaluating the results of the Feasibility Study. These results guide the planners and architects of the project, and assist managers as they develop Food and Beverage Marketing plans and prepare initial operating budget.While the scope of a feasibility study varies from project to project, the following functions are common to most studies.

  • Identifying the market area characteristics.
  • Evaluating the proposed site.
  • Analyzing the entire competition.
  • Evaluate the demand.
  • Estimating operating results.