Social media has become a vital component of every business industry. Why should the hotel industry stay behind? It has become a vital component of a comprehensive hotel marketing strategy. It is often challenging to allocate resources to grow, maintain and engage your social following.
Perhaps you have gained all the required skills to run a hotel business. Perhaps the hotel management institute, you were in, taught you all the nooks and crannies of the hotel business. But are you aware enough about how to create a digital marketing strategy to increase your business?
In the first place, it is quite challenging to grow, maintain and engage your social media following. Keeping this in mind, it is always best to seek digital marketing experts’ help for the right social media activities.
Why Do You Need A Social Media Strategy?
In particular, all your competitors and clients are online these days. Whether you like it or not, you need to join them to maintain a more conservative marketing strategy. Few reasons to choose social media as a part of your marketing strategy are mentioned below:
- 98% of hoteliers choose Facebook, Instagram, as their most useful social media platforms.
- Facebook continues to be the most popular social networking site over the decades.
- After YouTube, Facebook has become the second most popular video for consuming videos.
- Over the course of time, monthly active Instagram users have grown to one billion.
- Facebook’s local business pages have recently crossed the number of 65 million.
Defining Your Social Media Strategy:
It’s important to consider four key elements:
WHO: Potential customers should be your target audience.
WHAT: Your contents’ themes should revolve around your rooms, foods, leisure, and services.
WHERE: Target social media platforms. For instance, Facebook, Instagram, Twitter and all would be great.
When:
You should be frequent about posting contents and you can post on mornings, afternoons and evenings when the business hours are active.
What Should Be Your Goals?
Although a top hotel management school in Kolkata teaches the potential goals of a hotelier, you should be aware of your digital marketing goals.
Sales Goals:
As revealed by recent surveys, social media channels are quite a powerful source of conversions. If your target audience is properly refined, and your message is targeted, social media is a great place to generate leads.
Cost Saving Goals:
Social media marketing is quite cost-effective. For instance, Facebook advertising is quite cheaper, quicker and easier instead of using traditional platforms such as banners, newspapers, etc.
Are you convinced enough? If you plan to become a successful hotelier after graduating from a hotel management college, learn the new-gen marketing trends.